Pick 'n pay
Pa Rum-Pum-Pum-Pum!
King James II: 2016
The festive season is almost always romanticised in advertising: happy families, delicious meals, wonderful gifts, seasonal cheer; surprisingly, some South African ads even feature snow. But we all know that the December holidays aren’t like that: reality always intervenes.
What would Christmas be without the Pa-Rum-Pum-Pum-Pum! Join Pick n Pay and Ladysmith Black Mambazo as we discover the season's Pa-Rum-Pum-Pum-Pum!
"Chapter 1"
Loeries 2017:
Campaign TVC Silver
King James II
Ad of the month:
December 2016: 2nd TVC
Cristal Awards 2017:
X4 Silvers in film
"Chapter 2"
"Chapter 3"
"Chapter 4"
To encourage and increase campaign interaction, consumers are also able to upload their own 'Pa-Rum-Pum-Pum-Pum' video clips to the Pick n Pay campaign page. A selection of video entries received will then be used collectively to form part of the chorus of the upcoming Ladysmith Black Mambazo music video, which will be released on Monday, 5 December.
In addition, every time the music video is watched on the campaign page, Pick n Pay will donate loaves of bread through FoodForwardSA. The more the video is watched, the more loaves of bread consumers can donate.
Loeries 2017:
Craft Certificate : BEST USE OF LICENSED MUSIC
Ad of the Month 2017:
March 2017: 1st TVC
Cristal Awards 2017:
Emerald in Film