Canine & Feline Cuisine

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Everyone thinks their pets are smarter than others, or even smarter than some humans (and off the record, they might just). So, how do you keep your pets healthy and smart enough to know when something is just not adding up. We didn't wanna throw around scientific facts or speak about how it is "Recommended by 9 out of 10 veterinarians" *Side eye*. So we took a humourous approach, we wanted people to fall in love with the new brand, solidify the tone and the brand positioning, while highlighting the the human truth around pet parents.