KFC STREETWISE
Original Feeds Original
Ogilvy: 2025
KFC Streetwise "original feeds original"
KFC Streetwise brand has always tapped into South Africa’s vibrant street culture, music, and creativity, and this campaign did exactly that.
Through the Original Feeds Original campaign, KFC Streetwise not only highlights its commitment to originality but also aims to inspire the next generation of creators, proving that Original truly feeds Original.
We teamed up with the OG Khuli Chana and the NuGs Blxckie, and 25K to bring this vision to life, with an Original anthem to encourage others to stay original in finding their paths to success. With every stream of the track going towards KFC’s Add Hope program.
The KFC Original Feeds Original campaign was a 360 campaign with multiple elements and experiences. These include TV/Video content, radio, music streaming, social media and digital, launch event and social impact.
Retail
The originals
Khuli Chana @khulichana01
25K @thereal_25k
Blxckie @blxckie_
The Tastemakers
Rowan Sakarombe @rowanin
Sindiso Nyoni @sindiso
Ruberto Scholtz @scholtzruberto
Sanele Qwabe @sanele_qwabe
Nailed Ntswembu @nailed.ntswembu
Island Gals @islandgalsshred_